The cover of this issue is an image from a campaign for Tovaritch! brand vodka, created by Madrid-based agency Proximity. In this issue's main interview, Michael Weinzettk talks to Tim Brookes, an award-winning art director at RKCR/Y&R, London, who has been in the business for 25 years, creating outstanding campaigns for clients such as Land Rover, Virgin Atlantic, and Hamlet. The Digital selection features the favorite picks of Daniel Barak, VP and Creative Director at Deutsch, Los Angeles. Besides that, Lürzer's Archive 2-2016 features not less than 113 print campaigns and 54 film campaigns, as usual from countries all over the world. The largest number of campaigns in this issue comes from the US, namely 39, followed by Brazil and the UK.